The Corporate Sponsorship Toolkit eBook Kim SkildumReid
Download As PDF : The Corporate Sponsorship Toolkit eBook Kim SkildumReid 
Sponsorship is a privilege—don't abuse it. When you use sponsorship to build a brand, you are using the most powerful marketing tool you have. Why? Because you have the privilege of connecting with people and building relationships with them through something they have already decided they care about. Get it right and your results will skyrocket. Get it wrong and you could easily damage your brand.
This comprehensive manual for corporate sponsorship will guide you through the mindset, strategies, and tactics to develop amazing, best-practice sponsorships that add value to people's event experiences and nurture your connection with those target markets, building preference, loyalty, and advocacy for real impact on your bottom line.
This toolkit is packed with straightforward tools, techniques, templates, checklists, and resources—many of which are also provided as a secure download—to assist novices, seasoned professionals, and senior executives alike in getting the most from their sponsorship investments, doing it cost-effectively, and measuring the results.
The Corporate Sponsorship Toolkit eBook Kim SkildumReid
Skildum-Reid demonstrates once again why she is the premiere voice in the industry with this tome filled with practical, step-by-step information and tools for building brand love through sponsorship.Having spent more than two decades in sponsorship and experiential marketing, I've crossed paths with hundreds of sponsors, properties and professionals, none with the depth and breadth and knowledge of Skildum-Reid. Her insights, clarity and straightforward delivery make this book a must-read for beginners and pros alike, not only in sponsorship, but in marketing in general.
Because sponsorship is the most integrated of all marketing platforms, you'll learn more from this book than you will in an MBA-level marketing course. Get schooled in objectives, infrastructure, strategy, leverage, negotiations, measurement, ambush prevention and literally everything you need to know to build your most successful sponsorship in this book, complete with questionnaires, worksheets and checklists. You'll want to keep this book on your desk and refer to it over and over!
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Tags : The Corporate Sponsorship Toolkit - Kindle edition by Kim Skildum-Reid. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Corporate Sponsorship Toolkit.,ebook,Kim Skildum-Reid,The Corporate Sponsorship Toolkit,Freya Press,BUSINESS & ECONOMICS Advertising & Promotion,BUSINESS & ECONOMICS Marketing General
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The Corporate Sponsorship Toolkit eBook Kim SkildumReid Reviews
Best marketing book ever if you're going after sponsorship or wanted to learn more about how to get sponsorship
enjoyed this tool
If your responsible for sponsorship or exhibit sales, buy this book pronto! Here's the thing, most show organizers aren't selling sponsorship strategically. This book will help you think like your customer and deliver more value across the board. Bottom line, expo revenue is going to decline. You can choose to accept that and budget lower or you can shift and/or grow that revenue through sponsorship if you really, really get the power of strategic sponsorships. I choose the latter, how about you?
Once again Kim has written a book that is informative, creative and insightful! Corporate Sponsorship Toolkit is a book everyone in the event business should read. Kim's knowledge of sponsorships, brand building, and activation cannot be denied, but it's her sense of humor and the examples she uses that makes this book easily translated to real world application. As a sponsorship seeker, I have relied upon her books and blog to help me navigate through these difficult times, and this book will be used many times as I take my sponsorships and events to the next level.
As a business owner and event manager I deal with sponsorship often. This book provides great reminders, new information and wonderful checklists and forms that you can start using today. It's well thought out, broken up into nice chapter sizes and easy to read. I found myself nodding my head in agreement with the author more than once. The Corporate Sponsorship Toolkit is a recommended read for people who manage or create corporate sponsorships as it reviews the importance of brand, strategy, leverage, negotiating tactics and so much more. And it's all about creating a win-win-win. When everyone wins, it's a winning sponsorship! Now I have to go update my sponsorship packages...
The author of The Corporate Sponsorship Toolkit definitely has a passion for this topic! Her experience shows as you read in a stepwise process how to utilize sponsorhip in the most effective way. The toolkit was very thorough in not only walking you through the process of aquiring sponsorship, but great examples of her ideas along the way. This book also walks you through the value of sponsorship by allowing you to measure it. It is so important to find the right partner to market your brand, how to negotiate with that sponsor, and the legalities that surround the deal. The author stresses not only the importance of a great fit, but how to attain it. I also found the templates and tools made available easy to understand and very thorough. I definately recommend this book.
Kudos to Kim! As a 25 year veteran sponsorship seller I'd say that a sponsor decision-maker who understands Kim's analysis is a sponsor I want work with. This is not light reading, but her writing attitude keeps you engaged. Stay on board for the full ride because The Corporate Sponsorship Toolkit is jam-packed with essential and practical recommendations for successful sponsor-partnerships. A couple of important takeaways confirmed for me 1) Sponsors should do away with gatekeeper functions like online sponsorship submission sites and brokers. Rather, establish and post on your websites comprehensive sponsorship guidelines that already have internal company buy-in, so you don't miss great opportunities. Sellers will respond. 2) Best results come from a focus on target market needs! That's how companies will change perception and, more importantly, behaviors. Pay attention to the importance of psychographical match-ups with target markets - this is where experiential marketing really shines. 3) Activation - enhance the experience. This is where the real value is. Toolkit will help sponsoring companies structure and evaluate both their overall sponsorship portfolio (the macro view), as well as drill down into how to expedite `last-generation' sponsorship best practices for maximum leveraging, effectiveness, and results. Bottom line - everyone wins when sponsoring companies have this level of understanding of how to use sponsorship `to help people fall in love with their brands'.
Skildum-Reid demonstrates once again why she is the premiere voice in the industry with this tome filled with practical, step-by-step information and tools for building brand love through sponsorship.
Having spent more than two decades in sponsorship and experiential marketing, I've crossed paths with hundreds of sponsors, properties and professionals, none with the depth and breadth and knowledge of Skildum-Reid. Her insights, clarity and straightforward delivery make this book a must-read for beginners and pros alike, not only in sponsorship, but in marketing in general.
Because sponsorship is the most integrated of all marketing platforms, you'll learn more from this book than you will in an MBA-level marketing course. Get schooled in objectives, infrastructure, strategy, leverage, negotiations, measurement, ambush prevention and literally everything you need to know to build your most successful sponsorship in this book, complete with questionnaires, worksheets and checklists. You'll want to keep this book on your desk and refer to it over and over!
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